As a hotbed of fashion, lifestyle, and last but not least, beauty, South Korea has increasingly become a global pioneer in trends. Here, savvy young consumers with spending power are a driving force to be reckoned with, inciting brands and enterprises to continuously go the extra yard. Chaoreum Hair is a next-generation hair salon which resonates with the aforementioned demographic, offering individualised services paired with a modern industrial-inspired setting. Nestled on the third floor of a high-rise building in the bustling downtown Seomyeon district of Busan, Chaoreum Hair features an interior design created by Seoul-based practice Design Studio HaHi. Interestingly, the chosen aesthetic, which is light years away from traditional hair salons, is inspired by the neighbourhood’s many hardware shops and trendy boutiques.
As such, the salon was designed using distinct angular shapes and raw materials, while also incorporating the building’s concrete shell. The material palette of the hair salon includes galvanised metal, vintage-style timber floors and large floor tiles, and it’s all tied in with a colour palette of grey and ivory hues to create a neutral sense of harmony. The furnishings are largely crafted from stainless steel, black glass and mirrors, effortlessly blend in, making the space optically larger. The Chaoreum Hair salon boasts two entrances, and upon entering the premises, clients find themselves in a waiting area at the core of the salon, furnished with two robust benches and two communal tables. On one side, it’s flanked by the reception desk, while various work stations, a shampoo area, a storage space and a staff room are all situated around the waiting area. © superfuture
Chaoreum Hair
9 Seojeon-ro 46beon-gil, Third Floor (Seomyeon)
47293 Busan
Telephone +82 507 14183317
Daily 10.30am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
