ASICS and Dutch football-inspired apparel brand Lack of Guidance have collaborated on the GEL-QUANTUM™ 360 VIII by Lack of Guidance, marking the Amsterdam-based brand’s debut footwear release. The design takes inspiration from the iconic 1998 Japan goalkeeper jersey, widely regarded as ASICS‘ most legendary football jersey. The shoe features orange mesh accents on the upper, reflecting the fiery tones of the World Cup kit. The predominantly black and orange colourway is enhanced with silver details, completing the bold palette. The collaboration highlights Lack of Guidance’s ability to reimagine iconic sportswear through a contemporary lens. The ASICS Gel-quantum 360 designed by Lack of Guidance was launched on Fri – Jan 31 exclusively through Lack of Guidance very own online store and the brand’s physical location in the Dutch capital’s notorious Red Light District. From Fri – Feb 7, the shoes will also be available at select retailers worldwide. All proceeds from sales at Lack of Guidance will be donated to Football Beyond Borders, an organisation that uses the power of football to change the lives of young people. Football Beyond Borders envisions an education system where every young person has a trusted adult throughout their teenage years. Research shows that attainment and mental health outcomes are improved for the most vulnerable young people when they have a trusted adult in their lives. © superfuture
Lack of Guidance
Oudekerksplein 22
1012GZ Amsterdam
Daily 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
