Since its inception in 2013, womenswear brand Coperni has garnered an ever-growing following among young fashion-forward circles across the planet. Its Paris-based founders Sébastien Meyer and Arnaud Vaillant, two fashion professionals who previously helmed the revived Courrèges label and also happen to be partners in real life, know how to tick all the boxes of the aforementioned discerning demographic. The Coperni silhouettes are futuristic, bold, and last but not least, sexy, and it’s no surprise that the collection of apparel pieces, accessories, bags and shoes is in high demand, and as such, the brand has built an impressive network of leading stockists, from Lagos to Tokyo, and from Mexico City to Helsinki, but it doesn’t operate any branded retail space of its own. Well, that was yesterday.
Today, Coperni has inaugurated a shop-in-shop at Printemps department store at home base Paris, featuring an interior design that totally befits the brand’s aesthetic. Perched on the second floor, the setting has been created in collaboration with Swiss modular furniture brand USM, and sees the shop-in-shop more or less demarcated by two USM arches, which incorporate clothing racks, and a large backdrop bearing the brand’s name. Taking centre stage is a sizeable square display to present products from its other product ranges. In stark contrast, the flooring comprises traditional Versailles parquet, albeit framed by USM‘s signature silver tubes. In sync with the opening in the French capital, shop-in-shops have been inaugurated at Selfridges in London, and somewhat surprisingly, also at China Duty Free shopping centre in the popular South Chinese resort town of Sanya.
Coperni
Printemps, 64 boulevard Haussmann, Second Floor
75009 Paris
Mon-Sat 10am-8pm
Sun 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
