The recently revealed collaborative eyewear collection of forward fashion powerhouse Maison Margiela and innovative eyewear brand Gentle Monster has tongues wagging in excitement across the planet. Anticipating this global buzz, the latter has launched a series of pop-up stores in a number of key cities, including Seoul, obviously, the Chinese boom cities of Shanghai, Chengdu and Beijing, Singapore, London, and last but not least, New York City. We’re taking a closer look at the latter shopping destination where an ephemeral retail space has been set up in the SoHo district. Situated on the voluminous ground floor of a historic four-storey structure built in 1900, the Maison Margiela x Gentle Monster pop-up store sees a whitewashed space that’s fully modernised, but retained its original black steel support pillars. Seemingly inserted, the setting features light timber wall panelling and shelving units of shiny metal. Taking centre stage is an installation comprising two moving robotic creatures, a signature Gentle Monster retail element, and two matching display tables laden with Maison Margiela x Gentle Monster eyewear (open through Apr 30).
Maison Margiela x Gentle Monster pop-up store
70 Wooster Street (SoHo)
New York, NY 10012
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
