Since apparel behemoth PVH snapped up cult streetwear brand Supreme two years ago, the latter has seen a steadily expanding retail presence across the globe, and the very latest store opening is in Chicago. The brand has secured a location in Wicker Park, an affluent part of town which has transformed tremendously in these past few years, but so far luckily retained a rough edge. The elongated red brick structure was built 1889 and had been the home of a launderette for the past 70 years. The interior design, a collaborative effort of London-based design practices Brinkworth and Wilson Brothers, and architect Neil Logan from New York City, is in line with the aesthetic of all other Supreme stores.
The lofty space has been stripped back, revealing a large part of its brick walls, wooden roof beams and utility pipes to create an intentional ‘raw’ look. Furnishings are few and simple, comprising wall mounted shelving and clothing racks, standing clothing racks, and black timber benches which tie in with a matching sales counter which sits in front of a back wall covered in LED screens showing promotional footage. Making the new retail space unique among the fifteen Supreme outposts across the planet are a number of artistic tweaks—an expansive mural by Rita Ackermann, Mark Gonzales‘ golden sphinx sculpture, and a tile mosaic by Sluto a.k.a. vibedoubt which decoratively spells out the brand’s name. The new Supreme store carries the brand’s full range of apparel, accessories, shoes and skateboards.
Supreme
1438 North Milwaukee Avenue (Wicker Park)
Chicago, IL 60622
Telephone: +1 312 3000562
Mon-Sat 11am-7pm
Sun 12pm-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
