The hotly anticipated trophies of the adidas x Gucci collaboration have dropped across the planet, and obviously, Japan is one of the places where it’s presented in a grand, grand way. The elaborate collection, designed by Gucci‘s hugely popular creative director Alessandro Michele, masterfully merges the emblems of the Italian fashion house with those of the iconic sportswear brand. The collection, for both men and women, expands on the sartorial streetwear creations with a spectrum of sport-inspired pieces in which the heritage of both brands is encoded in a three lines. This means items feature three stripes for the heritage and stripe motifs for garments which reflect the style of athletic and leisure wear. Additionally, in line with the commitment of both adidas and Gucci to innovation, development, sustainability and collaboration, many items are made from environmentally friendly polyester, cotton and viscose. In Japan, a string of dedicated adidas x Gucci pop-up stores are launched, and the main one being on the premises of BA-TSU GALLERY in Tokyo‘s bustling shopping district of Shibuya, featuring specially designed, colour-infused settings to present the merchandise (open through Jun 26). Additional pop-up stores can be found at two locations within Isetan Shinjuku in Tokyo, but also in Osaka at Hankyu Umeda and the Daimaru Shinsaibashi.
adidas x Gucci
BA-TSU ART GALLERY, 5-11-5 Jingumae (Shibuya)
Tokyo 150-0001
Daily 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
