Pucci is back! Well, sort of. The storied fashion brand was founded in 1947 by Italian aristocrat Emilio Pucci, gained a global following with bold colour-infused prints and elegant, resort-ready silhouettes. Following a string of notable designers who took over the creative reigns after Pucci passed away and his daughter took on a different role in the company, owner LVMH stepped up and tapped Camille Miceli as the luxury brand’s new creative honcho. Miceli’s appointment has been widely seen as a major reboot of Pucci, but also one that aims to push the brand back into the global limelight. The first collection of the brand’s new French-Italian creative director, aptly dubbed La Grotta Azzurra, which is a firm nod to the fashion brand’s very cradle—the historic resort island of Capri. Miceli has tapped right into the tiny island’s stature as a glamorous, fun-loving Mediterranean retreat and all the bells and whistles that come with it, resulting in an ultra-contemporary collection that resonates well with the eclectic palate of today’s fashion-savvy crowd.
Interestingly, Pucci‘s iconic motifs are meticulously reworked in a dazzling mix-and-match of patchwork or all-encompassing enlarged or downsized pattern, and paired with a brand new design process, and as such, allowing the brand to acquire new and much needed pizzazz. Miceli presents long caftans and kimonos made of supple, fluid materials—cotton voile, silk chiffon, drill, stretch jerseys, towelling. Additionally, there are foulard mini-skirts, shorts and trousers with extra-large flower patterns. The Pucci collection’s forward stance is also captured by a gender-fluid approach in some of the pieces. Coinciding with the new collection, a new logo has been revealed that’s inspired by the archival 1953 Capri Sport label, featuring an intertwined dual fish shaped as an emblematic P. Pucci‘s S/S 2022 Collection is available at the brand’s very own boutiques and select stockists across the planet, but can also be purchased online.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
