© AMBUSH

For its new series of pop-up stores in some of today’s top shopping destinations across the planet, AMBUSH obviously included London. The cult Tokyo-based fashion brand, headed by multi-tasking designer Yoon Ahn and rapper Verbal, strategically picked a spot on the premises of Selfridges, one of the British capital’s leading department stores and preferred shopping hub of fashion-forward locals. The AMBUSH pop-up stores simultaneously launched in Berlin, Dubai, Seoul, Istanbul and New York City, and for each one, a different aesthetic has been developed by the company’s in-house design team that oozes the brand’s DNA. In London, two magnified AMBUSH pill charms take centre stage, set across yellow carpeting and with matching display scaffolding as a backdrop. The ephemeral retail space will remain open for the next six weeks, and carries a selection of apparel items and jewellery pieces, the brand’s very origin.

AMBUSH pop-up store
Selfridges, 400 Oxford Street (Mayfair)
London W1A 1AB
Telephone: +44 20 71606222
Mon-Sat 10am-9pm
Sun 11.30am-6pm

© AMBUSH