For its new series of pop-up stores in some of today’s top shopping destinations across the planet, AMBUSH obviously included London. The cult Tokyo-based fashion brand, headed by multi-tasking designer Yoon Ahn and rapper Verbal, strategically picked a spot on the premises of Selfridges, one of the British capital’s leading department stores and preferred shopping hub of fashion-forward locals. The AMBUSH pop-up stores simultaneously launched in Berlin, Dubai, Seoul, Istanbul and New York City, and for each one, a different aesthetic has been developed by the company’s in-house design team that oozes the brand’s DNA. In London, two magnified AMBUSH pill charms take centre stage, set across yellow carpeting and with matching display scaffolding as a backdrop. The ephemeral retail space will remain open for the next six weeks, and carries a selection of apparel items and jewellery pieces, the brand’s very origin.
AMBUSH pop-up store
Selfridges, 400 Oxford Street (Mayfair)
London W1A 1AB
Telephone: +44 20 71606222
Mon-Sat 10am-9pm
Sun 11.30am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
