© rag & bone

Anticipating the upcoming festive season, rag & bone lands in Los Angeles with a special pop-up store. Aptly called Holiday Gift Factory, it’s yet another retail innovation of the brand and a renewed collaboration with Nordstrom department store. Situated at The Grove shopping centre in West Hollywood, right outside the department store on the greens of the park, sits the Holiday Gift Factory. Occupying a box-shaped glass structure, a special foil wrap has been applied on the outside for a mirrored effect and added holiday shine, in addition to bold rag & bone neon signage, imagery from the brand’s recent Holiday 2021 campaign and a custom rag & bone x Nordstrom vinyl. The Holiday Gift Factory‘s interior makes the pop-up live up to its name, featuring wool beanies stacked in the centre on shrink wrapped plinths and chrome pallets, rag & bone’s quirky twist on holiday gift wrapping. Classic wool and Fair Isle scarves are merchandised along easy to shop shelving, and on the main back wall, neon signage illuminates a formation of nylon puffers, Sherpa accented shirt jackets, and knitwear. A selection of the Retro Runner sneakers, a rag & bone signature, can be found on display in novel colour combinations. Boosting the festive atmosphere to the max is a ceiling lined in silver mylar balloons branded with the brand’s logo (open through Dec 9). To celebrate the opening, rag & bone and Nordstrom have partnered with NBA broadcaster Malika Andrews and model Kelsey Merritt for exclusive content highlighting the space and a series of new rag & bone Instagram filters for the holidays.

rag & bone Holiday Gift Factory
The Grove, 189 The Grove Drive (West Hollywood)
Los Angeles, CA 90036
Telephone: +1 323 9302230
Mon-Thu 10am-9pm
Fri-Sat 10am-10pm
Sun 11am-8pm

© rag & bone