There’s no doubt, Paris is one of the planet’s premier shopping destinations for obvious reasons, so a retail presence here is defining for many a self-discerning brand, including Axel Arigato. The Swedish sneaker brand, founded only in 2014, has seen an accelerated transformation into a full-fledged fashion label, and opened a flagship store in the French capital last June. Well, the Swedes just upped the ante, launching a shop-in-shop at Galeries Lafayette, one of the city’s leading luxury department stores. Situated on the second floor of the men’s building, the Axel Arigato shop-in-shop is flanked by the branded shop sections of Giuseppe Zanotti, Heston Preston and Etudes Studio, and sees a renewed collaboration with Stockholm-based architect Christian Halleröd. Stuccoed walls in a concrete-like hue form the backdrop for a myriad of displays placed on a bright yellow carpet adorned with the brand’s name and which is almost as big as the retail unit itself. The displays have a similar monolithic shape, but come in different heights and materials, adding a subtle yet playful visual dynamic to the setting. Additionally, merchandise is displayed on sleek wall-mounted shelving and metal clothing racks. The new Axel Arigato shop-in-shop carries a select range of men’s sneakers, apparel items and accessories.
Axel Arigato
Galeries Lafayette, 48 boulevard Haussmann, Second Floor (Opéra)
75009 Paris
Telephone +33 1 42823456
Mon-Sat 10am-8pm
Sun 11am-8pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.