An invite-only pop-up store as only Louis Vuitton can pull off opened its doors in Tinseltown. We’re talking the luxury behemoth’s Savoir Faire boutique on the premises of Goya Studios just off Sunset Boulevard in Los Angeles, and yes, since it’s a hyper exclusive affair, the happy few can expect plush settings brimming with a slew of coveted trophies they never knew they needed. Needless to say, the utilitarian premises have been completely transformed, starting with the studio complex’s entrance which now resembles a lush, well-manicured villa garden on the French Riviera. The ephemeral store sees three distinct sections, each featuring an immersive universe dotted with specific merchandise. A lavish Parisian apartment with crystal chandeliers and trompe-l’oeuil balcony views of the Eiffel Tower boldly references the roots of the house, and is dotted with Louis Vuitton‘s iconic trunks, and more specifically, black & white Jacquard print trunks, glamorous red carpet gowns wornn by some of Hollywood’s leading actresses, and a collection of jewellery, bags and accessories. The following space is an unapologetic homage to the brand’s historic workshop in Asnières-sur-Seine, and sees another specially designed setting with more iconic trunks, including an LVXNBA trunk crafted from calfskin leather to make it look and feel like a basketball, a sneakers trunk and an Epi leather foosball table. Last but certainly not least, the house’s equally coveted Objets Nomades collection gains the limelight in a sunny beach décor with palm trees, albeit using footage of nearby Malibu, featuring designs such as Tokujin Yoshioka‘s Petal stools, a woven leather hammock designed by atelier oï, and as an obvious nod to Southern California, a surfboard by multimedia artist Alex Israel (open through Sep 25).
Louis Vuitton pop-up store (by invitation only)
Goya Studios, 1541 North Cahuenga Boulevard
Los Angeles, CA 90028
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
