The recent renewal of GINZA SIX, a multi-storey luxury shopping centre smack in the middle of Tokyo‘s alluring Ginza shopping district, has also seen an interesting reshuffle of tenants, and a brand new arrival on the premises is the Off-White men’s boutique. The store occupies a 79 sqm. (850 sq.ft.) corner unit on the third floor, rubbing shoulders with retail spaces of peers from fashion’s upper echelon, such as Marni, Lucien Pellat-Finet, MM6 and Rick Owens. The interior design is a collaboration between Off-White creative director Virgil Abloh, architect James Wines of architecture and environmental arts studio SITE, and architects Suzan Wines and Azin Valy of multi-disciplinary firm I-Beam, all based in New York City. Based on Abloh’s so-called warehouse minimalism, a self-coined architectural style which places equal emphasis on the implication of building and the suggestion of un-building, the store is demarcated by an unfinished wall of bricks stamped with the Off-White name and exposed welded wire, all dipped in a fittingly off-white hue. The brick aesthetic extends inside, covering not only walls, but is also used as furnishings and fixtures. Additional spatial elements include added units made of steel rebar and truss reinforcements. The new Off-White store carries menswear collections, and will carry seasonal lineups, special releases and exclusive local drops.
Off-White
GINZA SIX, 6-10-1 Ginza, Third Floor (Ginza)
Tokyo 104-0061
Telephone: +81 80 71633919
Daily 10.30am-8.30pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
