Developed by a Norwegian startup company, reMarkable is an e-ink writing tablet for reading documents and textbooks, sketching and note-taking with the goal of a paper-like writing experience. Despite the global online of its products online, reMarkable believes in the added value of physical retail for its growing client base through personal interaction in a branded space, and to test the water, the company has launched a pop-up store at home base Oslo. The ephemeral space sits on the ground floor of a monumental late 19th-century building in the heart of the city, rubbing shoulders with high-end fashion boutiques, and features an interior design by acclaimed architecture practice Snøhetta. Set in a clean and uncluttered space, a wooden display, desks and benches in various heights are situated, all equipped with reading lights and part of a circular configuration which is clearly is a reference to libraries. The setting is framed by walls and ceiling in a deep shade of blue and concrete flooring. In order to improve acoustics, most of the walls are covered with pulp acoustic panels with a paper-like finish and display shelves are painted white to blend. The pop-up store presents the reMarkable 2, the company’s new and improved tablet, which can be tried out, and of course purchased, on the spot.
reMarkable
Øvre Slottsgate 18-20 (Sentrum)
0157 Oslo
Telephone: +47 91909903
Mon-Sat 11am-6pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
