Inspired by the skater scene in the Venice Beach area of sprawling Los Angeles, Louis Vuitton‘s creative director Virgil Abloh has designed a Summer 2021 Men’s Capsule Collection that’s a downright ode to a carefree, colour-infused holiday season. Playful and hybrid, blending street culture with the finesse of high fashion, the collection sees pastel-coloured suits, Hawaiian shorts and shirts, aJapanese denims and monogrammed cottons with pop watercolour hues. At twilight, it casts its bluish light on short suits and indigo pyjamas. Conveying a sense of the infinite, a recurrent theme in Abloh’s collections, this wardrobe is embodied and highlighted by the American rapper 21 Savage’s casual energy. Embroidered shirts, light denim plastrons, lightweight leather blousons, jacquard blazers and multi-coloured windbreakers: all convey emotions diffused with a sort of joyful nostalgia mingling with a sense of endless possibilities. Mind you, some pieces were especially designed keeping in mind the environment. More globally, 100% of Louis Vuitton’s products will commit to an eco-design strategy by 2025.
The colour palette was specifically conceived without chlorine or metals. The cottons used are certified by the Better Cotton Initiative or the Global Organic Textile Standard, and the wool of some of the designs by the Responsible Wool Standard, while other fabrics have been recycled, including the nylon of windbreakers. The collection’s accessories are integrated into the look—there are backpacks just like Keepalls, tote bags just like sailor bags, all showcasing the same watercolour Monogram idea. Additionally, there are masks, matching with cotton and silk bandanas, enhanced with the Watercolour Monogram print, but also enamelled rings, lucky charms to be worn around your neck, multicoloured link bracelets. A reversible belt, which can be worn both on the Monogram canvas side and on the plain blue calfskin side. If you wish, you can hang a zippered pouch of the same colour to it. Caps and bob hats, printed silk scarves and innovative sun glasses complete this unique look. Canvas or leather sneakers and slip-ons, reflective leather or rubber mules, boat shoes give a finishing touch to the silhouette.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
