© Silvio Girolamo Studio / Photography: Rosaria Loiacono

Anyone having sojourned in Italy longer than just a summer holiday knows la bella figura is a philosophy that’s taken very, very seriously, and one’s sartorial choices are an essential part of it. As such, the country is dotted with stylish boutiques, from its largest cities to provincial capitals, and yes, even the smallest of towns might surprise seasoned shoppers with alluring, well-stocked emporiums. Situated in Noicattaro, a sleepy satellite town southeast of Bari, sits the newly opened boutique of Maison Borracci. Founded by Pietro, Domenico and Alessandro Borracci in 2013, the fraternal entrepreneurs took a leap of faith, opening a second boutique on Via Principe Umberto, one of the town’s main thoroughfares. The boutique occupies a ground floor corner unit of a two-storey modern structure and sees a  interior design by Silvio Girolamo Studio, a design practice based in Bari. The setting is understated and monochrome, and is captured by materials which amplify the geometric design vision. Furnishing are few and custom-made, and comprise of timber coated with a grey-coloured cladding made of calce marble dust and minerals, black iron tubes and large mirrors. Special attention has been given to lighting, making sure specific store sections and merchandise are alluringly highlighted.

Maison Borracci
Via Principe Umberto 45
70016 Noicattaro
Telephone: +39 080 3522998
Mon-Sat 9.30-1 and 5-9

© Silvio Girolamo Studio / Photography: Rosaria Loiacono