After establishing a series of flagship stores in leading shopping destinations such as London, Paris, New York City, Seoul and Tokyo, Fred Perry has recently upgraded its presence in Shanghai with the inauguration of such an elevated retail space. The flagship store, the brand’s fifth outpost in this sprawling city, occupies a two-storey space at Xintiandi, an upscale retail, office and residential district, and comes with a courtyard which can be used as an extension of the store. The interior design, created by the brand’s in-house design team, is contemporary and functional with retro touches which signal Fred Perry‘s strong connection with urban youth culture. The ground floor sees a dedicated section to polo shirts, Fred Perry‘s signature garment, and the brand’s seasonal offerings, and when going up the circular steel staircase, adorned with LED screens showing a rotation of brand footings, shoppers will find additional items and a section of women’s items. In celebration of the store opening, a concise collection of store-exclusive items will be available as well, and as a bonus, a photography exhibition entitled Natural Storm – Adopted, Never Forced is held, featuring eight young Shanghai-based influencers.
Fred Perry
No. 5 Lane 123 Xingye Lu, Shop 106 + 205 (Xintiandi)
200021 Shanghai
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.