Retail veteran Andreas Feldenkirchen emerges once again in Hamburg‘s retail scene almost a decade after he shuttered his two eponymous men’s and women’s stores. Very similar to the aforementioned stores, Feldenkirchen picked a pioneering location, away from established shopping zones, to establish new concept store Matter. Occupying a voluminous 230 sqm. (2,476 sq.ft.) corner unit on the ground floor of a 1920s residential building alongside the Isebek Canal, on the border between the leafy Harvestehude and Hoheluft neighbourhoods in northern Hamburg. The store name is a nod to the ‘matter’ in ‘what matters’, and firmly signals a forward and conscious approach to consumption. The retail space is like blank canvas, featuring a pristine white walls and natural rubber flooring, paired with an exposed ceiling which reveals the building’s brick shell.
Furnishings are simple, and in some cases modular, allowing an abundance of configurations. The sole fixture is a service counter in Matter‘s very own café, and comes with two communal tables and chairs where shoppers can sit back and and socialise over coffee, pastries of quiche. As a store manager, buyer and marketing manager, Feldenkirchen wears many hats, but the full supervision of Matter‘s operations surely enables a tighter curation of coveted goods. As said, the merchandise adheres to contemporary lifestyle principles, emphasising quality and longevity rather than trends, but also reflects a great deal of fun. The current collection includes clothing for men’s and women’s apparel, footwear, accessories, bags, stationery, home objects, magazines and books, and more. The current brand list includes coveted names, such as Closed, Nigel Cabourn x Closed, Equality, 101 Copenhagen, Maska, Monocle and Castart.
Matter
Schlankreye 71 (Harvestehude)
20144 Hamburg
Telephone: +49 151 24135444
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
