As one of China‘s most affluent cities, living in Hangzhou comes with a slew of perks, and excellent shopping is one of them. In fact, well-heeled locals gain better and wider options every season, and the latest emporium to cater to their whims is The Mix Land. Unapologetically cool and flaunting a bold utilitarian vibe rooted in the Off-White aesthetic, the multi-brand store is designed by Chinese practice Xian Xiang Design, and caters to a young savvy clientele. The retail space is situated in Xianghu Financial Town, a newly developed neighbourhood alongside scenic Xianghu Lake which is home to a large cluster of financial companies – hence the name – and upscale housing. Measuring 360 sqm. (3,875 sq.ft.) spread over two floors, it features a series of playful installations against a backdrop of whitewashed walls and floors, and a ceiling which comprises of a metal grid with embedded tube lighting. The design mimics a medical lab, referencing the ongoing evolution of street style, and sees various types of steel clothing racks, shelving and furnishing.
The installation Power Extraction, is the first one shoppers come across when entering the premises, and it’s one which showcases newly arrived sneakers and apparel in a metal incubator-style cabinet with matching pipes and releasing smoke in an accompanying glass display box. Right behind it, the following installation can be found, captured by a condensation box with faux blue liquid.and a display cabin on wheels. It’s flanked by an elongated metal table with DJ deck and wall-mounted screens which both serve as decoration and to feature promotional footage. Lastly, the adjoining room, the third installation comprises of an operation desk, showcasing footwear and accessories, which not only reflects the decomposition element of labs, but is also a nod to street fashion’s fast-paced rhythm. One floor up, The Mix Land‘s offices can be found. Using a similar all-white backdrop, the setting is functional yet homey, featuring hand-picked furnishings by Vitra, Avarte and Flos. As said, The Mix Land caters to young and int-the-know client base and does so with a wide range of forward streetwear brands from across the planet, including Supreme, Heron Preston, Off-White, Undercover, Palm Angels and Yeezy.
The Mix Land
Manshenghuo Jie, Building 12 (Xianghu Finance Town)
310019 Hangzhou
Publishers Note
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