We’re totally clueless as to what the purpose is, but it’ll surely be a total hit among hordes of aspiring millennials across the planet. We’re talking the recently launched Balenciaga LED frame sunglasses. Part of the cult brand’s coveted S/S 2020 Collection, the chunky retro-inspired black frame with rectangular glasses come with built-in LED which lights up the Balenciaga logo. Already widely seen as trophy shades in fashion circles, it’s another example of creative director Demna Gvasalia‘s brilliantly playful disposition, and it was first introduced on the catwalk during the most recent edition of Paris Fashion Week. Once the sunglasses arms are extended, the logo lights up. But that’s not all, as the proud owner of next summer’s most prized clubbing gadget, you’ve got options. The logo lettering can turn blue, red, green, yellow. purple and white, and can either blink, remain static, or even fade from one colour to another. The light switches off when the glasses are closed, placed upside down on a surface for over five seconds, or when the sensor is tapped three times. The Balenciaga LED frame sunglasses will drop in stores early next year.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
