Since Spanish-born Johnny Coca joined as creative director in 2015, Mulberry has been on a roll, regaining a foothold within the ranks of leading luxury brands. But along with a new and updated range of bag designs and leather goods, the British brand has revamped the redesign of its retail spaces, kicking off with last year’s opening of a high-profile London flagship store on Regent Street. The interior design, a collab between Coca and London-based interior designer Faye Toogood, reflects the brand’s new creative trajectory, and is serves as a blueprint for its retail spaces. Unsurprisingly, the newly opened Mulberry store in Oslo is awash with design references of the previously opened flagship in the British capital. Although occupying a ground floor unit at upscale department store Steen & Strøm, it has its very own entrance, and sees a circular semi-concealed space demarcated by curved opaque glass and custom carpets at its core. The setting is flanked on two sides by colour-infused walls with wooden shelving. Furnishings comprise of a set of robust wooden displays with rounded corners, a matching cabinet and an ottoman. The new Mulberry store carries the brand’s range of women’s bags, small leather goods and select apparel pieces.
Mulberry
Steen & Strøm, Nedre Slottsgate 8, Ground Floor (Sentrum)
0157 Oslo
Telephone: +47 23960133
Mon-Wed 10-7
Fri 10-8
Sat 10-7
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
