It’s an undeniable fact that Virgil Abloh has guided Louis Vuitton towards a whole new trajectory, fusing luxury with street cred style like no other. The creative director’s magic touch doesn’t only show by way of looks on the runway, but also in the realm of retail, and the French fashion brand’s latest pop-up store in New York City proves just that. The Lower East Side is usually considered too edgy to be associated with fashion’s upper echelon, but it’s right here where Louis Vuitton‘s most striking pop-up retail space to date has emerged. Occupying a 6,000 sq.ft. unit on the ground floor of a six-storey structure built in 1900, both the façade and interior are dipped in a bright green hue. Mind you, even a number of objects right outside the shop bear the very same colour. What’s in store? Well, it exclusively stocks items of Louis Vuitton‘s acclaimed A/W 2019 Men’s Collection (open through Jul 21).
Louis Vuitton
100 Rivington Street (Lower East Side)
New York, NY 10002
Telephone: +1 917 2812022
Daily 12-9
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
