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Riding the wave of global success, Gucci continues to woo millennials with food for thought and plenty of reasons to splurge. As one of its biggest and most discerning markets, Japan requires a special approach, and this time, it’s by way of a limited edition that’s exclusively available in the Land of the Rising Sun. The collection comprises of handbags and small leather goods, all decorated with Gucci‘s Flora print. The print was created in 1966 by Italian illustrator Vittorio Accornero de Testa, following a visit of Prince Rainer III of Monaco and his wife Princess Grace to the Gucci boutique on Via Montenapoleone in Milan. Former Gucci boss Rodolfo Gucci commissioned the print to adorn a silk scarf that was later presented to the prince’s glamorous spouse. The Flora print features nine colour-infused bouquets of seasonal flowers, berries, butterflies, dragonflies and other insects, and has long been passed on as a symbol of romantic imagination. For the Japan-only limited edition, the multi-colour original motifs are reinterpreted in ivory, light blue, light pink, orange, and lilac. In celebration of the launch of the collection, a special installation inspired by the Flora print has been unveiled at Gucci‘s flagship store in Ginza (on through May 12). Location: Gucci, 4-4-10 Ginza (Ginza).

© Gucci