© Balenciaga

Following the opening of a shop-in-shop dedicated to womenswear, Balenciaga has now added a menswear space at Matsuya‘s store location in the Ginza shopping district. Being one of Tokyo‘s leading department stores, it’s vital for brands to increase one’s profile here, and this is an understandable expansion. Situated on the second floor, in the International Boutique section, the space reflects the design codes as laid down by creative director Demna Gvasalia in collab with Berlin-based architecture practice Gonzalez Haase for Balenciaga‘s flagship store on rue St.-Honoré in Paris. In a similar fashion, the men’s shop-in-shop features an austere, industrial-inspired setting with a backdrop of wooden panelling, fluffy orange carpeting, displays made from aluminium and glass, additional shelving, and most notably, suspended steel rods. The new Balenciaga shop-in-shop carries the brand’s full range of men’s apparel, bags and shoes. Location: Matsuya Ginza, 3-6-1 Ginza, Second floor (Ginza).

© Balenciaga