© Mulberry

It’s crowded at the top, but under the guidance of Johnny Coca, British luxury brand Mulberry is slowly finding a niche with a more fashionable product range, and last but not least, a distinctive presence. The Seville-born creative director has been at the helm since 2015, and has shaken up the company to its creative core, bringing along a spot-on sense of contemporary style and colours. And obviously, it’s not just Mulberry‘s iconic bags and apparel that have seen a transformation. Following the opening of a flagship store on New Bond Street almost a decade ago, Mulberry has banked on the soaring global interest in London‘s shopping and retail scene, opening a new high-profile boutique on Regent Street.

The interior design, by London-based industrial designer Faye Toogood, is nothing less but a U-turn from the first flagship’s austere aesthetic. The store occupies 5,000 sq.ft. (465 sqm.) set across the ground floor and basement of a landmark building erected in 1825, the settings see a dosed infusion of colour that’s captured by an adventurous juxtaposition of raw concrete, velvet, marble and resin. Inspired by the British landscape, the variety of shapes and hues represent its variety and riches yet also aim to signal Mulberry‘s quintessentially Brit heritage.

The new store on Regent Street is the very first to showcase the brand’s new design codes under the supervision of Coca, and obviously, more are to follow in the near future. Interestingly, the store also comes with the very latest in hi-tech to boost the shopping experience as mobile tills are implemented for easy payment, and customers have the opportunity to order items that are out-of-stock in the store directly online. The Mulberry store carries the brand’s full range of women’s apparel, accessories, bags and shoes, in addition to men’s accessories, bags and small leather goods. Location: Mulberry, 100 Regent Street (Soho).

© Mulberry