© The Hoxton

Offering warm hospitality with a laid-back approach that taps right into local culture, The Hoxton‘s properties in London, Amsterdam and Paris have resonated specifically well with a demographic of savvy urbanites. Continuously expanding its portfolio, The Hoxton has now crossed the Big Pond, opening its first stateside property in New York City. Situated in the buzzing Williamsburg neighbourhood, the The Hoxton occupies a newly built nine-storey structure that only overlooks the East River, but also sweeping offers views of Manhattan’s dynamic skyline. The hotel, owned by London-based hotel developer Ennismore, boasts 175 guestrooms in two categories and sizes (170 sq.ft. / 16 sqm. and 239 sq.ft. / 22 sqm.), featuring an interior design by the latter’s design team.

So, the building may be brand new, but the settings, both in the rooms and the public spaces, include materials and colours that infuse the premises with a welcoming, if not homey, sense of style. Brass details can be seen throughout, in contrast to raw concrete ceilings and mohair headboards in sage green, port and navy hues. Local ceramics can be found on the shelves, and  books are curated by local residents as part of the Hox Friends programme. The king-sized beds feature bespoke bed linen by local designer Dusen Dusen. Mind you, each room comes with the usual perks: free bottled water, WiFi, one hour of free calls to anywhere in the world, a mini fridge for guests to stock from our reception shop with local products at supermarket prices, and a daily ‘emergency’ breakfast bag delivered to your room.

Similar to its sister establishments in Europe, The Hoxton Williamsburg also is also very much a social hub, and comes with the right facilities to create that beckoning buzz. Designed in collab with hospitality group Soho House, guests and visitors can choose from three restaurants and bars run in partnership with Brightside Hospitality. The hotel’s main dining space is called Klein, and features a rather grand setting that comes with a cooking suite and wood-fired grill that’s inspired by a brick carriage house that once occupied the location, in addition to a wrap-around bar with stools. An all-day restaurant, its menu lists Americana classics, homemade pastries, killer cocktails and other beverages. Backyard, an outdoor mezzanine restaurant, has a more relaxed offering and aptly boasts ping pong tables and comfy sun-loungers.

Menu options include chips and dips, messy sandwiches and pitchers of cocktails. Last but not least, there’s Summerly, an open-air restaurant perched up on the roof, offering tasty bites and drinks, such as lobster rolls, clam pie, and corn fritters, all paired with the large selection of rosé wines, in addition to stunning views of the city. As said, The Hoxton Williamsburg aims for a high level of connectivity with local culture, and as such, boasts a rotating programme of in-house events, ranging from fitness classes, workshops, masterclasses and talks in The Apartment, and revolving exhibitions in the Hox Gallery. Launch week events include a live performance from Brooklyn Ballet in collab with adidas, an Editors Breakfast with Jarry Mag, and customisation station with Jane Motorcycles. Location: The Hoxton, 97 Wythe Avenue (Williamsburg).

© The Hoxton