Following the opening of a shop in his home town in Southern California, young entrepreneur Christion Lennon has shifted his focus to a bigger arena for his streetwear brand Brotherhood. And with Los Angeles just a one-and-a-half-hour ride away, the decision to set up shop in the Art District – an area which has successfully latched onto the buzz of neighbouring Downtown Los Angeles – was quite easily made. The Brotherhood store occupies a lofty 570 sq.ft. (82 sqm.) ground floor unit of an early 20th century industrial building which has been given a new lease on life. The original architectural details have been largely retained, and the setting now features exposed bricks and untreated walls, paired with freshly painted concrete flooring. Furnishings are sparse and simple, and includes a suspended clothing rack, displays of slatted wood, and a combined bench and flower pot that holds a towering, and quite decorative for that matter, green cactus. It’s a fitting backdrop for Brotherhood‘s range of L.A-flavoured streetwear pieces, which includes T-shirts, hoodies, sweats and pants. Additionally, an exclusive capsule collection with the iconic logo spray painted and stenciled on long sleeves tote bags are available as well.
Brotherhood
1325 Palmetto Street, Shop 107 (Art District)
Los Angeles, CA 90013
Telephone: +1 323 7055356
Tue-Sat 12-7
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
