The eagerly anticipated Christian Louboutin boutique has opened its doors, and even for shoppers familiar with the brand and its retail presence, it’s a sight to behold. Following a previous retail collab in Barcelona, the cult luxury cobbler has once again tapped Paris-based interior designer Laura Gonzales to create the settings for the Amsterdam store. The red brick façade has been given a quirky makeover, and now features the brand name against a backdrop of yellow tiles – playfully sprinkled multi-coloured confetti – with matching frames and doors, and stylish red awnings. Needless to say, it hints the chosen aesthetic what lies beyond the doorstep. Gonzalez delved into designer Christian Louboutin‘s reservoir of fav topics and picked ‘performing arts’ to conjure up an interior design that’s distinctly lavish and yet whimsical at the same time, a rare feat with the realm of luxury retail.
The design jumbles together playful displays and styles from different eras and includes elements similar to other Christian Louboutin outposts across the planet, but the aesthetic treads lightly, and as such, it’s great fun to behold. Within the palette, dominated by the brand’s signature bright red hue, the velour fabric designs by Nobilis and the intricate wall decorations by Alexandre Poulaillon, a painter and decorator based in Mulhouse, contribute a great deal to the boutique’s sense of playful opulence. The retail space measures a sizeable 180 sqm. (1,938 sq.ft.) spread across two floors of a late 19th-century building. The new Christian Louboutin boutique carries the full range of women’s and men’s shoes, sneakers, bags and small leather goods.
Christian Louboutin
P.C. Hooftstraat 96 (Amsterdam Zuid)
1071CC Amsterdam
Telephone: +31 800 0206205
Mon-Sat 10-6
Sun 12-5
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
