© Denham

Denham has seen an accelerated expansion in the Far East, but it certainly doesn’t overlook the home market. It’s in downtown Rotterdam where the Dutch denim brand has opened its latest store. Situated a stone’s throw away from the imposing City Hall building on a bustling shopping axis, it occupies a 130 sqm. (1,399 sq.ft) ground floor unit and features a signature interior design by Denham‘s in-house team. Similarly to the company’s other stores, the interior design has a modern feel that’s loosely inspired by the brutalist architecture movement of the mid-20th century, featuring exposed construction details that combine with grey concrete walls and straight lines, flooring of repurposed wood, vintage car lights and a chunky vintage wooden table. Also on the premises is a dedicated service area where customers can have their jeans hemmed, maintained, repaired, and even washed. The new Denham boutique carries the brand’s full range of men’s and women’s denim, in addition to a range of other apparel items. Location: Meent 65A [Centrum].

© Denham