© Gucci

The house of Gucci has had a prominent presence in the Shinjuku district for quite some time, but very recently the luxury brand abandoned its four-storey outpost to relocate to new premises, seizing the opportunity to fully implement creative director Alessandro Michele’s colourful retail design codes on a grand scale. Situated on the lofty 900 sqm. [9,688 sq.ft.] ground floor of Shinjuku M-Square, a newly opened office building directly opposite Shinjuku railway station, it remains the largest Gucci store in the land of the rising sun, and this stature is immediately evident given the lavish interior design and elaborate product range on offer.

The aesthetic, basically a mash-up of modern and traditional, but also with bold camp elements thrown in, is captured by a seemingly endless range of settings, each for a different product segment. Walking around the premises, shoppers come across moulded panels in an array of soft colours, richly decorated carpets, leather sofas and other lavish furnishings and fixtures. the Gucci flagship store carries the full range of men’s and women’s apparel, bags and other leather goods, shoes, jewellery, watches, eyewear, in addition to the Gucci décor collection, and in celebration of the store, a number of limited edition items exclusive to the store. location: Shinjuku M-Square, 3-24-1 Shinjuku [Shinjuku].

© Gucci