© Chanel / Photography: Olivier Saillant

Luxury retail in the Nordic capitals is on the move, and although Copenhagen has traditionally had the region’s most elaborate offerings in this segment, leading brands continue to set up shop here. The latest luxury brand to arrive in the Danish capital’s historic centre is the house of Chanel. The boutique, situated on the ground floor of a historic building which once belonged to a Danish telegraph company, measures 250 sqm. (2,691 sq.ft.). The interior design by Peter Marino, a lauded New York City-based architect who has designed most of the company’s stores across the planet, takes cues from Coco Chanel‘s lavish Parisian apartment on rue Cambon.

As such, each of the store sections reflects a homey sophistication through a palette of materials that includes gold metal, bronze, polished surfaces like glass and lacquer, and tweed. Upon entering the chanel boutique, shoppers come across the entrance gallery where trophy bags, small leather goods, scarves and eyewear are presented, followed by a spaced dedicated entirely to watches. On the left hand side a shoe salon unfolds, and further along there’s a salon filled with the latest ready-to-wear creations.

The boutique has a number of inviting seating arrangements, but here, pondering over one’s next purchase is done with a heightened sense of style. the decor is defined by materials such as a blackened bronze table with a gold leaf glass, custom silk and wool carpeting. Adding to an exceptional shopping experience is an abstract photograph of Miss Chanel by Los Angeles-based lensman Louis Heilbronn and two spacious fitting rooms adorned with commissioned artworks by American artists Shelter Serra and Peter Dayton. Location: Kongens Nytorv 28 (Indre By).

© Chanel / Photography: Olivier Saillant