d

department stores

review_main

products

OI CITY is split into men's and women's and maybe the best place to start. 8 floors of 'everything' including a virgin megastore in the basement. OI MEN is best in the area for men's clothing and accessories. 8 floors of mainly japanese labels, including some of the more interesting street brands including 5351, ppfm, abahouse, boycott, and international designer labels including so, xx outfitters, todd oldham, paul smith, jpg, comme des garons and yohji yamamoto. OI ONE is groovier version of OI CITY. OI

clientele

bit of everyone

service

depends

interior

generic 80s department stores. seem to spend a lot of time on escalators. [ie. you get sucked back into the shop while you are attempting to escape] hasn't anyone heard of elevators? piped background club muzak throughout the store...

ambience

>> escalator anxiety <<

address

3-18-1 shinjuku - shinjuku-ku - tokyo 160-0022

phone

+81 3 33540101

website

www.0101.co.jp/

author

superfuture

date

13 may 2010

last checked

13 may 2010

there are 6 OI MARUI department stores in shinjuku. they all keep constantly changing locations. new [03.2002] interior store - in the room - is now where oi zacca used to be...