the store opened with fall winter 07/08 - an impressive collection that pays homage to the minimalist maestro's own designs. hl-lite?
thanks to tony, staunch helmut lang admirers who swore that they'll wear nothing but the originals are now shopping again.
this helmut lang ver. 2.0 store is a 3-storey love affair - womens on the first floor with an overlooking mezzanine level and mens on the 3rd. the look is deliberately incomplete with unfinished green drywalls and white scaffolding where the clothes are h
>> minimal industrial chic <<
120 maiden lane san francisco ca 94108
+1 415 399 1099
22 september 2011
the first batch of link-theory-owned retail stores to emerge after helmut lang left his own label to breed chickens on long island. [** UPDATE 06.2008 STORE CONVERTED TO A THEORY STORE AFTER LESS THAN A YEAR... BOOHOO] headed by creative directors michael and nicole colovos, who ironically also left the label they founded - habitual denim, the new helmut lang retained the old font, but is now slightly more affordable, accessible and made in china.