c

fashion

review_main

products

the store opened with fall winter 07/08 - an impressive collection that pays homage to the minimalist maestro's own designs. hl-lite?

clientele

pleasantly surprised.

service

thanks to tony, staunch helmut lang admirers who swore that they'll wear nothing but the originals are now shopping again.

interior

this helmut lang ver. 2.0 store is a 3-storey love affair - womens on the first floor with an overlooking mezzanine level and mens on the 3rd. the look is deliberately incomplete with unfinished green drywalls and white scaffolding where the clothes are h

ambience

>> minimal industrial chic <<

address

120 maiden lane san francisco ca 94108

phone

+1 415 399 1099

website

www.helmutlang.com

author

superfuture

date

22 september 2011

the first batch of link-theory-owned retail stores to emerge after helmut lang left his own label to breed chickens on long island. [** UPDATE 06.2008 STORE CONVERTED TO A THEORY STORE AFTER LESS THAN A YEAR... BOOHOO] headed by creative directors michael and nicole colovos, who ironically also left the label they founded - habitual denim, the new helmut lang retained the old font, but is now slightly more affordable, accessible and made in china.