three floors of louis vuitton's men's + women's apparel, shoes, bags and accessories collections. additionally, there's the maison bag bar, trunk room and a section for the hyper-exclusive haute maroquinerie line.
generic louis vuitton luxe, but with the theatre's visually dramatic winding staircase retained as a focal point, the store looks quite stunning. honouring the building's past and italy's rich film history, there's also 19-seat indoor cinema that screens specially commissioned short films.
piazza di san lorenzo in lucina 41 00186 rome
+39 06 68809520
mon-sat 10am-7.30pm sun 11am-7.30pm
31 january 2012
louis vuitton's lavish new maison [01-2012] opens inside the étoile building, formerly the home of rome's first movie theater.