c

fashion

review_main

products

everythang from the starck toilet brush to the guzzini toaster and more.

clientele

homewear maniacs + interior decorators.

service

shop staff all very busy explaining/ justifying concept to inquisitive shoppers...

interior

2 floor apartment divided into different rooms and completely decked out with a mix of contemporary design items and highly contrived auxiliary junk. sort of like an urban 2001version of 60s suburban display home...still the pebbled bathroom floor and mod

ambience

>> lofty living <<

address

101 crosby st, new york, ny, 10012

phone

+1 212 219 3661

website

www.theapt.com

author

superfuture

date

3 august 2010

last checked

3 august 2010

somewhat experimental retail concept ... entire shop as an apartment with everything for sale...this has been really well executed though ...I imagine it would be hard to choose any one thing. you just want to purchase the entire apartment all at once. The displays work because they are well co-ordinated, but take an item/product out of this context and it is nothing all that special... you really need to have some knowledge of interiors to get the co-ordination thinghappening. Anyway it is definitely worth checking out...You can even eat lunch in the kitchen...very cute.