c

fashion

review_main

products

NSW, nike, nike i.d., nike collab

clientele

minimal, which really does a lot for the interior impact. less people = more space. we were the only ones in the store besides the shop dudes which incidently are all super friendly.

service

good.

interior

recyled timber planks >> appear to have once been the pre loved interior of a gymnasium. seemed transplanted. front space has an inbuilt mini grand stand with rows of halide strip lighting. various chambers include a collab t shirt den and the custom i.d. atelier out the back. orange epoxy steel walls and varnished timber plank floors. a few cubic hologram pixels on the entrance wall. large venetian shelving separates the main floor from entrance. rather clandestine and really well done. feels like a hybrid

ambience

>> fort nike <<

address

21 mercer street new york ny

phone

+1 212 226 5433

website

www.nike.com

author

simon

date

5 october 2010

last checked

5 october 2010

nike sportswear goes conceptual with i.d. lab and designer interior.