new york: helmut lang parfums

b

beauty

review_main

products

a bottle of helmut lang perfume

clientele

hardcore shopperazzi

service

very friendly. they gave me a whole bag of free samples because i was so superfuture...

interior

clinical linear huge highly detailed rectangular box. A 20 meter white table with nothing on it except for a chemistry set and bunsen burner at the far end...parallel is a highly vertiginous staircase to absolutely die for...the killer application however

ambience

>> aromalism <<

address

81 greene street new york ny 10012

phone

+1 212 334 3921

website

www.helmutlang.com

author

superfuture

date

6 september 2011

eau da rama... the monumental scale of this store is all the more apparent when you consider that there is only one item for sale and it is less than 80mm in height...this is definitely the most extravagant new store on the planet. designed by my new idol richard gluckman it builds on the chunky geometric minimalism of the main helmut lang store opposite on greene street... but twists the elements to a new extreme...