c

fashion

review_main

products

dj honda. that's it. every conceivable product with the "h" mark. snowboards, clothing, ties, EVERYTHING. underwear? EVERYTHING.

clientele

runoff from supreme. curious japanese businessmen. confused americans.

service

very nice asian-american brand rep who yells at you from the 2nd level.

interior

small interior with 2nd level staff-only section.

ambience

>> honda accord <<

address

270 lafayette st new york, ny 10012

phone

+1 212 324 1333

website

www.djhonda.com

shop hours

yes

author

superfuture

date

17 august 2010

last checked

17 august 2010

dj honda. you've never heard of the legendary japanese dj and rap producer dj honda?!? and you were unaware that he had an entire boutique dedicated to his line of products? and you were also confused why a brand worn mostly by old men in japan and sold wholesale would have a hip boutique in soho? yeah, we're just as confused. it's true that ichiro--the baseball player--made the honda name fashionable for salarymen across nippon, but we are still a bit overwhelmed by the scope of this venture.