c

fashion

review_main

products

casual japanese clothes based on american clothes of the 50's and 60's made with beautiful fabrics. jeans, jackets and sweatshirts made with 100% indigo dyes. everything is very natural and earthy.

clientele

soho lads and gals plus japanese shoppers.

service

attentive, polite, japanese service. Good quality bags and business cards with material backing. if you were to read a book about customer-oriented service in japan [like robert march's honoring the customer], this would be exactly how japanese ser

interior

smells exactly like japan--pine, bamboo. the changing rooms almost look like a buddhist temple and everything else is on natural looking platforms. one of the sharpest interiors i have seen in a while, even though they are shooting for a very oriental app

ambience

>> the orient <<

address

169 mercer street new york 10012

phone

+1 917 2370045

website

www.45rpm.co.jp

author

superfuture

date

6 september 2011

hyper-japanese brand sells a orientalist image of japan with super high quality, natural and organic goods.