© 10 Corso Como / Photography: Alessandro Timpanaro

Legendary 10 Corso Como, the Milanese concept store founded little over thirty years ago by the equally legendary Carla Sozzani, has raised its profile in the Lombardian capital with a pop-up store at Stazione Milano Centrale. Needless to say, it’s Milan Fashion Week, and 10 Corso Como goes the extra yard, reaching out to the 350,000 daily commuters with a curated selection of offerings. Mind you, the store has catered to travellers since it first opened its doors, so the ephemeral retail space very much spawns from a tradition. Situated in the venue’s Galleria dei Mosaici, on the platform level, it’s housed in a glass-encased pavilion marked with the store’s name and logo.

So, what’s in stock? On the shelves of the 10 Corso Como pop-up store shoppers will find various accessories, shopping bags, handbags, trousseau and candles made in collaboration with top Italian and international ateliers, alongside a wide range of Italian delicacies, ranging from with pasta and rice, to olive oil from Liguria and Tuscan gin, all in gift boxes in the store’s signature black and white graphics (open through Oct 30). The newest temporary 10 Corso Como retail space follows pop-ups in Forte dei Marmi in 2022 and at the Forte Village resort on Sardinia earlier this year, and is the starting point of the new 10 Corso Como travel retail division that will focus on new retail projects across the planet.

10 Corso Como pop-up store
Stazione Milano Centrale, Piazza Duca d’Aosta 1, Galleria dei Mosaici (Duomo)
20154 Milan
Daily 8am-9pm

© 10 Corso Como / Photography: Alessandro Timpanaro