Apple first landed in Mexico City three years ago with a retail space at Via Santa Fe, a large mall on the outskirts of this sprawling town, but has now raised its profile with a hotly anticipated additional store in the leafy downtown Polanco neighbourhood. Facing both Museo Jumex and Museo Soumaya, two of the most prominent contemporary art venues in the Mexican capital, and also being part of Antara Fashion Hall shopping mall, the Apple store occupies a voluminous pavilion which takes cues from its iconic Silicon Valley headquarters. The standalone structure sits in a pedestrian plaza and is surrounded by seating and shrubbery, serving as a tranquil meeting place amidst the hustle and bustle. On two sides, floor-to-ceiling glass allows in floods of daylight, and the main entrance is marked by an enormous sliding door. Inside, shoppers come across Apple‘s well-known interior design codes of polished stone flooring, elongated timber display tables and suspended cabinets, and a timber ceiling. Four trees in planters with leather-clad seating mark the entrance, while the back wall features a large screen for presentations. The new Apple store carries the brand’s full range of products and services.
Apple
Antara Fashion Hall, Avenida Ejército Nacional 843B (Polanco)
11520 Mexico City
Telephone: +52 55 47393890
Mon-Thu 11-8
Fri-Sat 11-9
Sun 11-8
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