c

fashion

review_main review_second review_third

products

the brand's full range of men's and women's garments, including the signature raincho, in addition to suits, shoes and leather goods from t-michael and a curated selection of scandinavian mid-century furniture pieces by modern tribute.

interior

the setting is largely defined by two elongated white ceiling panels that create an optical illusion of a wider space. a row of slightly elevated platforms right below present meticulously arranged product tableaux, backed up by similar showcases on either side of the retail space.

address

193 piccadilly london W1J 9EU

website

norwegianrain.com

author

andreas

date

19 june 2016

© norwegian rain

the cult rainwear brand goes full throttle, opening up shop in london town [06.2016].