c

fashion

review_main

products

denim, fashion/photography books and accessories.

clientele

young london urbanites and denim clad japanese kids.

service

surprisingly friendly for london.

interior

small minimal basement shop with swirling thick red ropes. large window onto carnaby street provides animated backdrop. all products hung on ropes or presented as works of modern art.

ambience

>> cool denim <<

address

5 newburgh street, london W1F 7RG

phone

+44 20 7287 4941

website

www.levi.com

author

superfuture

date

25 august 2010

last checked

25 august 2010

semi basement contemporary denim art gallery in soho and owned by levi's. levi's red, vintage jeans and select young designer denim.