many relatively unknown local thai labels - which makes it refreshingly unlike just about every other department store in bangkok.
2,88 sukhumvit soi 19 [wattana] sukhumvit road
+66 2 108 0888
25 april 2012
another massive new [12.2011] department store for bangkok. this one has a tricky but quite effective theme. it vaguely resembles an airport terminal and all floors are based on different cities - which sounds kind of weird but it actually makes you want to check them out, and definitely helps you orientate yourself. each city is recognizable and creates distinct atmospheres. the paris floor has quaint boutique shopfronts that look like the marais, istanbul is the accessories floor and resembles a souk, and london some ye-olde tudor village. it sounds a bit daft but it works.