contrary to its name this isn't a place where to lay down your head, but another quirky retail concept of 1ldk, a company named after a japanese real estate abbreviation [1 living, dining, kitchen] with stores conceptualized from such a perspective. what started with a single shop in naka meguro has grown into an influential chain, and 1ldk aoyama hotel is the company's second opening in the tokyo's upscale aoyama area. situated a low-rise structure around the corner from busy kotto dori, the shop features a lobby-inspired ground floor, replete with reception desk and lounge where shoppers can sit back and relax.
one floor up, 1ldk aoyama hotel features a series of rooms, divided by open frameworks of wooden beams. the backdrop of whitewashed walls is well-lit by halogen lamps that dangle from the ceiling in a grid formation. furnished with wooden tables, chairs and shelving, the shop oozes a quirky, welcoming charm similar to the other 1ldk shops. the offerings are tightly edited and include men's and women's apparel, accessories, bags, eyewear and homeware from both japan and abroad. the brand list 1ldk aoyama hotel includes labels such as universal products, s.e.h kelly, buddyoptical, cinoh and auguste-presentation. location: 6-8-18 minami aoyama [aoyama].