with the recent opening of two prestigious high-profile malls, you could say that bangkok's luxury retail scene is on a roll again. the volatile political situation hasn't proven to be detrimental to its position as one of southeast asia's top destinations, and tourists – notably the brand-obsessed chinese – have returned in full force to snap up as much trophies as they can. anticipating a staggering growth, céline has expanded its presence in the thai capital with a second boutique at emquartier, one of the two aforementioned malls – it's in fact part of a clustered mall project called emdistrict – that have instantly established themselves as premium shopping hubs, replete with all the prerequisite brands that come with it. the high-end brands huddle together on the mall's so-called m floor, and it's here where céline has set up shop.
although featuring the fashion house's new retail aesthetic, the design is not as distinct as the new boutiques in london, paris or new york. the use of natural stone, one of the key elements, is limited to a patch of wall near the entrance and a number of displays. a sculptural concrete bench, place upon a lawn-mimicking carpet commands immediate attention, as does the beautifully designed floor lamp, designed by creative director phoebe philo in collab with danish artist thomas poulsen a.k.a. fos. the new céline store is split in two sections, the front showcases bags, accessories and shoes, while a secluded area with a seating arrangement in the back of the store features the latest ready-to-wear collection. location: emquartier, 693 thanon sukhumvit, shop ma07 [sukhumvit].
© céline / photography: wison tungthunya