when café george launched its first establishment along a scenic canal in downtown amsterdam a few years back, it was the very foundation of a hospitality network that continues to expand to this day. maintaining a hybrid cosmopolitan concept which pairs american-style comfort food and other classic dishes with the setting and atmosphere of many renowned brasseries of paris, it helped raise the bar in casual dining in the dutch capital. café george dining venues have sprung up across town and beyond, gaining a loyal following at every location. for its eighth venue, called san george and situated along one of the city's bustling thoroughfares, the popular dining chain has upped the ante.
behold an italian diner that leisurely evokes the insouciant, glamour-infused days of la dolce vita. the restaurant occupies a circular-shaped gound floor extension of a listed structure built in the style of the so-called amsterdam school. local architecture practice framework and longtime collaborator faced the challenge to fuse the austerity of the building's original elements with the sophisticated decorum that was obviously envisioned. a signature element in all of café george's restaurants is lots of tiled surfaces – perdominantly glazed, we should add – and although it's a tried trick, it's pulled off with a far more glamourous twist.
upon entering the premises, guests encounter what arguably is the restaurant's coziest spot, featuring a luxurious curved leather sofa in sexy cobalt blue paired with several tables and chairs. directly opposite the bar is situated, replete with stools and all dipped in a similar hue. just behind the bare concrete pillars, a clever subtle reference of the building's calvinist legacy, lies the main dining section with two rows of seating arrangements. just a tad more formal, the elongated benches and matching sofas are clad in a velvety green fabric. special attention has been given to san george's light fixtures, most notably the sleek wall lamps that correspond directly with shiny accents found throughout the interior.
the setting is framed meandering, black + white tiles on the floor, and square-moulded ones up on the ceiling. as said, the fare is distinctly italian, featuring an all-day menu of tasty dishes, ranging from classic antipasti and other specialty bites, to variations of pizza and pasta, and sumptuous meat dishes and seafood. and don't skip dessert, it's not only lovingly made, and as such very much part of san george's dining experience. location: stadhouderskade 7 [oud west].