swiss bag maker qwstion returns to the very same spot in in zurich's happening kreis 4 neighbourhood where it previously opened a pop-up concept store, but now it's here to stay for good. situated on the ground floor of a modern office building better known as domahaus, the store is spacious and expansive floor-to-ceiling windows allow in floods of daylight that give the premises a wonderful airy feel. called qwstion invites, it features a shop interior of subtle understatement, achieved through a mixture of well-picked materials and furnishings. at the very base of this aesthetic is the building itself: rendered into a whitewashed canvas of sorts, while a series of minimal interventions add a visual layer that provides interesting spatial perspectives when moving around the store.
the store has a largely versatile configuration, featuring many a custom-made furnishing on wheels. lighting is anoher aspect which has deservedly been given special attenttion with plenty of ceiling spotlights and a number of more decorative saucer lamps. qwstion invites is once again set up as a concept store, featuring more that just qwstion's sought-after range of men's and women's bags. a new effort has been made to provide shoppers with a curated collection of contemporrary lifestyle goods, ranging from apparel and shoes, to accessories, books and even furniture pieces. currently on the brand list are coveted names, such as a kind of guise, r.t.co, new tendency, juniper ridge and stutterheim. and as its name already implies, qwstion invites aims to provide a platform to young designers to show their own products to a wide audience, and swiss talent damian fopp is the very first to do so. location: domahaus, badenerstrasse 156 [kreis 4].