© waldraud -
industriequartier's newest retail gem
zurich's industriequartier is a hotbed of new creativity. previously an industrial zone, it has seen a transformation into a residential hub for affluent hipsters. and it's exactly here that
waldraud opened up shop last weekend. launched by international design-focused trio
lorenz isler,
ann isler and
daniel fay, the store offers a playful approach to selective furnishings and fashion items that are unique to zurich. catering to shoppers of the savvy kind, the shop's merchandise is highly creative, stylish and is produced locally in small series locally and in a sustainable way.
waldraud's quirky brand list currently includes
white mountaineering,
kraud,
hiromi tsuyoshi,
waiting for the sun and
martine viergever. location: josefstrasse 142 [industriequartier].
© waldraud -
some of waldraud's quirky offerings and its store owners [top and bottom]