is amsterdam's 290 sqm. store is gradually becoming a pan-european chain? well, it certainly looks like it. in a previous post we talked about the expansion to istanbul, and as of late another branch has bowed on zurich's badener strasse. measuring just about the same size of 290 sqm.'s original store in the dutch capital, hence the name adaptation, it occupies a compact ground floor unit of a new and rather unique structure. called kalkbreite, the building serves multiple purposes. not only does it accommodate a built-in garage for the city's tramway cars, but it's also an urban living community with variously sized apartments, in-house facilities, and last but not least, a sunny rooftop park.
designed by architect carla herrera, the aesthetic of the store interior is sleek and simple, and adapts brilliantly to the concrete shell. angular plywood displays present carefully curated offerings, complemented by a sales counter made of similar material, and suspended steel clothing racks line the alcove. the compact mezzanine floor presents additional coveted items. 90 sqm. stocks a contemporary range of men's and women's apparel, shoes, bags, accessories and select lifestyle items, and most of which have previously been unavailable in town. currently on 90 sqm.'s brand list are brands such as a.p.c., grenson, mismo, nanamica and levi's made & crafted. location: badenerstrasse 175 [kreis 4].